Dassai “Beyond” because its quality goes beyond rice polishing, even high polishing ratio.
In recent years, we believe that our Dassai 23 has achieved its goal in terms of highly refined, polished ratio.
However, it goes further than that.
The best sake crafted by Asahi Shuzo.
This sake has been created to surpass our Dassai 23. The quality aimed for is not in order to complete what Dassai 23 could not, but rather to integrate it so as to go a step further.
Behind the scenes
A sake against the World.
In recent years, as exports for sake increased, it consequently meant to compete with the wine world. As you know, wine is the product of a very sophisticated and speculative marketing in the West, with prices in the hundreds and thousands of dollars per bottle.
As long as sake is to compete with wine in the future, both abroad and in Japan, the challenge for sake will be to break into this high price range.
A Japanese, Luxurious Sake
An Italian company in the leather industry has bought a fabric developed in Japan, put a price well above the market price and although it was the same product, it got way more popular than the original, japanese producer.
This, we cannot possibly do. We will not allow the same sake to be priced higher just because of some marketing strategy. With this sake, Asahi Shuzo is aiming for a true Japanese-style premium sake with true content.
The work for “Dassai Beyond” is never truly finished, and we will continue our quest to take Dassai – beyond even further past the limits of perfection.