Sake Trends for 2026: A Perspective from Guilherme “William” de Macedo
Looking toward 2026, sake continues to gain momentum as consumers become more curious and confident. According to Guilherme “William” de Macedo of 305 Wines, interest is growing not only in sake styles, but also in pairing sake with non-Japanese food. Travel and tourism play an important role, as people discover sake abroad and want to explore it further at home. Education remains key, and there is growing interest in deeper experiences around sake in the years ahead
